{"id":12499,"date":"2026-03-03T17:13:41","date_gmt":"2026-03-03T16:13:41","guid":{"rendered":"https:\/\/www.swisscornermilano.it\/news\/2026\/07\/27\/milan-cortina-2026-usm-transforms-the-swiss-corner-storefronts\/"},"modified":"2026-07-28T09:46:24","modified_gmt":"2026-07-28T07:46:24","slug":"milan-cortina-2026-usm-transforms-the-swiss-corner-storefronts","status":"publish","type":"post","link":"https:\/\/www.swisscornermilano.it\/en\/news\/2026\/03\/03\/milan-cortina-2026-usm-transforms-the-swiss-corner-storefronts\/","title":{"rendered":"Milan-Cortina 2026: USM Transforms the Swiss Corner Storefronts"},"content":{"rendered":"<p>In connection with <strong>the 2026 Milan-Cortina Winter Olympics and <\/strong>in collaboration with <strong>House of Switzerland<\/strong>, the historic Swiss brand <strong>USM Modular Furniture<\/strong> played a central role in designing the <strong>Swiss Corner storefront displays<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>USM has <\/strong>chosen to explore the theme <em>\u201cThe Alps in the City<\/em> \u201d by featuring seven spectacular green <strong>USM Haller bookcases<\/strong> in its store windows, complemented by botanical elements.<\/p>\n<p>&nbsp;<\/p>\n<p>The brand&#8217;s aesthetic and the venue&#8217;s design came together to create a true urban oasis in the city, where fans, visitors, and <strong>Swiss Corner<\/strong> customers could immerse themselves.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>USM<\/strong> also chose Swiss Corner for its <strong>Press Breakfast<\/strong>, which it hosted on Thursday, February 12, with journalists and industry media.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In connection with the 2026 Milan-Cortina Winter Olympics and in collaboration with House of Switzerland, the historic Swiss brand USM Modular Furniture played a central role in designing the Swiss Corner storefront displays. &nbsp; USM has chosen to explore the theme \u201cThe Alps in the City \u201d by featuring seven spectacular green USM Haller bookcases [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[23,24],"tags":[],"class_list":["post-12499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>USM Transforms Swiss Corner&#039;s Storefronts | Swiss Corner<\/title>\n<meta name=\"description\" content=\"Do you know how USM transformed Swiss Corner\u2019s store windows during the Milan-Cortina Olympics? 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