In connection with the 2026 Milan-Cortina Winter Olympics and in collaboration with House of Switzerland, the historic Swiss brand USM Modular Furniture played a central role in designing the Swiss Corner storefront displays.

USM has chosen to explore the theme “The Alps in the City ” by featuring seven spectacular green USM Haller bookcases in its store windows, complemented by botanical elements.

The brand’s aesthetic and the venue’s design came together to create a true urban oasis in the city, where fans, visitors, and Swiss Corner customers could immerse themselves.

USM also chose Swiss Corner for its Press Breakfast, which it hosted on Thursday, February 12, with journalists and industry media.