Fuorisalone is calling, and Swiss Corner has answered the call again this year!

Peugeot has chosen Swiss Corner to unveil the new Peugeot 408 to the general public —a true statement of style: as Icon Magazine reports, “the new Peugeot 408 exudes charisma that breaks the mold.” It immediately catches the eye from the street-level windows of Swiss Corner, in the heart of Milan’s liveliest district, just a stone’s throw from the PAC (Padiglione d’Arte Contemporanea) and across from the Porta Venezia gardens. There it is, gleaming and ready to be admired at Swiss Corner, in an exclusive showroom. “At the heart of the latest trends, one of the most striking design statements from the House of the Lion.”

For this occasion, Swiss Corner was completely customized into a dedicated area featuring:

– Car display:
– LED wall with a promotional video on loop:
– 3 lightboxes dedicated to the communication campaign:
– 3 storefronts for displaying window decals

“In Milan, where creativity and change are celebrated during Design Week, the new Peugeot 408 takes center stage. “A triumph of aesthetics and innovation.”